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We created this with all of us in mind
1 in 3 women experiences scalp irritation from plastic synthetic hair. We’re often forced to choose between enduring the pain and discomfort with at-home remedies or taking the braids down, resulting in a loss of time and money.
We deserve better.
Ciara Imani May
Co- Founder & Chief of All Things
Creating space for Black women in clean beauty where alternatives don’t exist.
Danielle Washington
Co- Founder & Chief of All Things Marketing
Reimagining how Black women are seen and served where beauty meets environmentalism.
Tell the Truth
We value transparency. We are the first beauty brand to address both the health and environmental disparities in the hair extensions industry. In doing so, we empower you to make informed decisions about beauty products available to you by making information accessible and serving as a resource.
Keep it Clean
We deserve alternatives. We strive to set the industry standard for non-toxic, eco-friendly hair extensions with all of us in mind. This is done by only using ingredients that are equally better for your scalp and better for the environment.
Keep it Green
We respect the Earth. We are building a brand that reflects the openness and consciousness that is required to protect our tomorrow. We’re taking responsibility for the contribution to single-use plastic waste that has gone unaccounted for, and it takes all of us to join the fight against climate change.

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